McFarland's Neighbor for Home, Auto, and Business Insurance

Local Coverage for a Community We Know Well

McFarland has a character worth knowing: lakefront neighborhoods along Lake Waubesa, a mix of established homes and growing families, small businesses running along Farwell Street, and residents who'd rather talk to a person than navigate a national carrier's phone tree. That's exactly the kind of community we work with every day. As an independent agency, we're not tied to one carrier — we compare options across multiple A-rated companies, including Erie Insurance, to find coverage that fits your specific situation.

Living Near Lake Waubesa Means Your Coverage Needs a Closer Look

Standard homeowners policies aren't always written with lakefront or near-water properties in mind. If your home sits near Lake Waubesa, there are coverage details worth reviewing before you assume you're fully protected — water backup coverage, flood endorsements, and recreational watercraft liability are all areas where gaps tend to show up after the fact rather than before. We review the specifics of your property before making any recommendation, so you understand what your policy actually covers and what it doesn't.

What We Cover for McFarland Residents and Business Owners

Whether you're a homeowner, a renter, a contractor, or a small business owner in McFarland, we can help you build a coverage plan that makes sense. Here's what we work with most often for McFarland clients:

• Home insurance — including endorsements relevant to near-water properties and older homes
• Auto insurance — personal and commercial vehicles, including contractor and trades vehicles
• Renters insurance — straightforward, affordable coverage for McFarland renters
• Small business insurance — general liability, commercial property, inland marine, and workers' comp for local businesses and solo operators
• Umbrella insurance — extended liability protection beyond standard policy limits
• Life insurance — term and permanent options through Erie's full portfolio

Erie Insurance Access — A Competitive Advantage for McFarland Clients

We're one of the few independent agencies in this part of Dane County with access to Erie Insurance — an A+ rated carrier that consistently ranks among the most competitive options for home and auto coverage in Wisconsin. Erie isn't available through every agency, and it's not sold directly online. If you haven't compared Erie rates alongside your current policy, it's worth doing. Many McFarland clients are surprised by how the numbers land.

Why McFarland Residents Choose an Independent Agent

A captive agent works for one company. An independent agent works for you. That distinction matters when your situation doesn't fit neatly into a single carrier's preferred risk profile — which is more common than most people realize. We access multiple carriers, compare rates and coverage terms side by side, and recommend what actually fits. And because we're based in Monona, just minutes from McFarland, you're not calling a regional office or waiting on hold with someone who doesn't know this area. You're talking to us.

A Second-Generation Agency Right Next Door

Insuring Badgerland was built by Randy Rueth and Dan Bertelson, who together bring more than 30 years of professional service experience in this community. This isn't a franchise or a remote call center — it's a locally owned agency on Monona Drive where the owners are the ones you'll hear from. We're involved in local boards, local coaching, and local life. When you call us, you reach people who live and work in the same corner of Wisconsin you do.

Questions McFarland Residents Ask Us