You Found Your Local Erie Insurance Agent

Erie Insurance is only available through independent agents — and we're yours for the Madison and Monona area.

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Why Erie Insurance Customers Keep Coming Back

Erie Insurance holds an A.M. Best A (Excellent) rating, which reflects financial strength — the ability to pay claims when it counts. But the number that tells the real story is their customer retention rate: over 90% of Erie policyholders renew year after year. That's not a marketing figure. That's what happens when a carrier consistently delivers at claim time.


A few facts worth knowing:

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A.M. Best A (Excellent) financial strength rating

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Fortune 500 company with 100 years in business

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Available in Wisconsin since 2001

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Distributed exclusively through local independent agents — never sold directly online or through captive carriers

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Over 90% annual customer retention rate

Erie didn't choose the independent agent model by accident. They chose it because claims and service quality matter more than price-comparison volume. When you work with Erie, you work through a local agent who knows your policy, knows your situation, and advocates for you when you need it most.

Erie Products Available Through Insuring Badgerland

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ErieSecure Auto Insurance

Erie's personal auto product includes features you won't find bundled into a standard policy elsewhere. Rate Lock keeps your premium stable even after a claim. New car protection replaces your vehicle with a brand-new model if it's totaled within the first two years. Pet injury coverage is included — because your dog rides with you too. If you're comparing Erie auto insurance in Wisconsin, these are the details that separate it from the field.

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Erie Homeowners Insurance

Erie homeowners coverage includes guaranteed replacement cost — meaning if your home is destroyed, Erie pays to rebuild it to its original condition, even if construction costs have risen since your policy was written. For homeowners in Monona and the Madison suburbs, that's a meaningful protection most standard policies don't provide.

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Erie Commercial Insurance

Erie's commercial lines are built for the kinds of businesses we work with every day: small business owners, contractors, trades operators, and local employers who need coverage that's structured efficiently without gaps. Commercial property, general liability, commercial auto, and business owner packages are all available through our agency.

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Erie Life Insurance

Erie offers a full portfolio of term and permanent life insurance products, and we're equipped to walk you through both. Whether you're looking for straightforward term coverage to protect your family during the years it matters most, or a permanent policy with long-term value, we can help you find what fits.

Why Erie Is Only Available Through an Agent Like Us

Erie Insurance made a deliberate choice not to sell directly. No online quote engine. No 800-number sales floor. Every Erie policy is written through a licensed independent agent — which means the person who sets up your coverage is the same person you call when something goes wrong.


That model matters most when you file a claim. Your agent advocates on your behalf as part of the process, not as an afterthought. You're not starting from scratch with a representative who has never heard your name.


We've been serving the Madison area for years, and our clients know they can reach us directly — not a call center, not an automated system. That's the Erie model, and it's the way we've always operated.

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Erie Insurance Serving Madison, Monona, and the Surrounding Area

We write Erie policies for clients across the Madison metro — including Monona, Fitchburg, McFarland, Oregon, Stoughton, and Cottage Grove. Whether you're a homeowner comparing Erie home insurance in Monona, a contractor looking at Erie commercial auto in Madison, or a family shopping Erie auto insurance in Wisconsin for the first time, the process starts with a conversation.


You won't find Erie through a national comparison site or a captive carrier. You found us — and we're ready to help.

Common Questions About Erie Insurance in Wisconsin


  • Is Erie Insurance available in Wisconsin?

    Yes. Erie Insurance has been available in Wisconsin since 2001. It is sold exclusively through licensed independent agents — not directly online or through captive carriers. Insuring Badgerland is a licensed Erie agent serving the Madison and Monona area.

  • How do I find a local Erie Insurance agent near Madison?

    Erie does not sell policies directly, so finding a local agent is the only path to Erie coverage. Insuring Badgerland, located at 5320 Monona Drive in Monona, is a licensed Erie Insurance agent serving Madison and the surrounding communities. You can reach us by phone at 608-205-8018 or through our contact form.


  • What makes Erie Insurance different from other carriers?

    Erie holds an A.M. Best A (Excellent) rating and retains over 90% of its customers annually — two figures that reflect both financial stability and consistent claims satisfaction. Erie also distributes exclusively through independent agents, which means your local agent is part of the claims process, not a bystander.

  • What Erie Insurance products does Insuring Badgerland offer?

    We write Erie personal auto, homeowners, renters, umbrella, and commercial lines policies. Erie commercial coverage includes general liability, commercial property, commercial auto, and business owner packages. We also offer Erie life insurance products through the full Erie portfolio.

  • Is Erie Insurance a good option for small businesses in Wisconsin?

    Erie's commercial lines are well-suited for small businesses, contractors, and trades operators. Their business owner packages combine property and liability coverage efficiently, and their commercial auto and inland marine products are competitive for businesses that work with equipment or vehicles. We work with small business owners across the Madison area and can structure Erie commercial coverage around how your business actually operates.

  • What types of businesses do you typically work with?

    We work with a wide range of small businesses across Dane County — contractors, trades operators, retail shops, service businesses, and small employers. If you're a one-person shop or a team over 100, we've likely worked with a business similar to yours.

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